To pitch this creative concept, we worked from a photoshop rendering and concept idea and quickly composited/animated it into the video below. At that time the product only had a code name, “Shelby”. The concept was selected and ultimately produced into a broadcast spot.
Shots were collected from stock houses, rotoscoped and composited into main plate. Later iterations of this pre-vis were produced in Cinema4d using a process called photogrammetry. The final spot can be seen below.